People are now no more oblivious about Electric Vehicles/Electric Cars. Some are even interested to know about them since they glorify the term “Go Green”. 

Many founders see their product as a problem-solver and not as a visual and spiritual endeavor. The whole culture of the Bay Area is based on the idea of building things fast, prioritizing speed over taste, beauty, creativity and perfection. In the era of obsessing over technology and growth, we became very tolerant of the trivial. The tech scene is like Hollywood, but the experiences are not so cinematic.

There are, in fact, many similarities between building a startup and making a movie. Storytelling is one of them.

Storytelling

Founders have mastered this skill to perfection in their fundraising efforts. Series A and seed rounds have ballooned in recent years. However, having money in the bank is not the only step to building a great product. There is one more skill that we all need to learn — throwing something away when it’s not great.

Branding

Let’s talk Nike. The visionaries on the team managed to create their own design paradigm for the brand. Throughout its entire history, Nike hasn’t tried to manipulate the existing design patterns. They made a breakthrough by putting the design on the pedestal and taking it to the next level, even though they sell a commodity.